BFitter Performance Coaching

The Online Coaching market is flooded with Coaches of all standards trying to monetise their knowledge (of all standards remember) by creating on online coaching experience for clients. The problem with 99% of these is their generic nature, and due to often limited experience and education they struggle, or simply won’t, create solutions for the individual. This is contrary to their marketing of being a personalised service. Whether they admit it or not, their service is about volume and not quality.

We feel we do the Online Coaching service differently, as we have a strictly limited service. A limit of just 5 Online Coaching clients at any one time. We identify this with being a premium service, where you are gaining the experience of a coach who has worked in professional sport, as Consultant practitioner in high-end, established practices and with high achieving performers and business people. This low volume approach allows us to deliver what we are capable of, and gives you the best possible experience of working with a coach from distance.

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Health Optimisation

Due to our broad working background and experience, we approach this part slightly differently. It is not just about lifting heavy weights and counting your macros. Health and Wellbeing is a complex balance of multiple streams of input into your daily life. Our performance model focuses on 5 key areas, or pillars, that feed into Your Health, Happiness & Success.

Each of these pillars have significant importance, any the all feed into each other to improve outcomes and create sustainable change. Our strategy and prioritisation of steps will depending on your short, and long-term goals, as well as where you are in this moment in time. This is achieved by working together, having clear and honest communication as well as accountability from both parties.

BFitter Performance Wellbeing model


The obvious pillar where most people feel they have covered. In reality there is often a huge amount of room to improve this area of our lives, no matter what your goals are. Education lays at the foundation of improving decision making around exercise, empowering you with the confidence in the plan. This helps us select the most appropriate way to reach any short and long term fitness or exercise related goals.

We work with clients in a multitude of ways, from reducing fat, building muscle, reaching a personal best for a distance event, optimising workouts for those with limited time opportunities or just to create an mindset or routine where you begin to enjoy a means of exercise that you can justify adding to your busy day. Depending on your requirements we can utilise training apps for us to seamlessly prescribe your daily exercise whilst communicate effectively and efficiently.


Identifying your habits when it comes to food and drink is an area that can have a huge payoff. Once identified, and if prioritised, we can start to put you on the road for positive, sustainable change in an area that is so often unplanned. It’s not just about calories, it’s about nourishment. With that as a focus we can have large impacts on energy levels, mood and decision making, as well as longer term health.

For those with more complex nutritional demands we have a network of trusted partners that can aid optimising this pillar and creating a nutritional environment that will optimise all forms of performance.

Sleep & Recovery

A less obvious area that we take incredibly seriously, we can become your sleep coach to help optimise your ability to not only recover physically, but mentally and emotionally. There is no statement we can make here that would do justice to this part of your health and wellbeing or its impact on outcomes of everything in your life.

Through out experience it is, more often than not, subject to the most neglect. It’s impact on short term performance and long term health and performance is extreme. Starting to take Sleep more seriously might be the single biggest change you can make.

Physical Health

Referring to your general health, this encompasses any acute and chronic conditions that may impact you and your life. Generally speaking we target this within our long term strategies, each of the pillars contributing to improving your overall physical health. Depending on your needs and priorities we may or may not have long term physical health goals, but they will always be spoken about as it determines to length of quality life each of us have.

Via our vast trusted partners network we also have access to many World leading specialists in a variety of areas, which if required we can utilise to create solutions of any issues that we feel requires tackling.

Mental Health

Thankfully this pillar is now taken far more seriously than ever before, with the stigma around seeking help or strategies to optimise mental and cognitive health being positively affected.

It is a broad area that most people have some kind of struggle with, at one time or another. Society is no longer shy of addressing this former taboo subject as we now understand that there is so much we can do to help improve it. We also know that by creating strategies around mental and cognitive health we can actively interfere when our bad habits begin to dominate. In the long term this can change your physiology and therefore also impact your physical health.

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Creating Change

To say that this is not your average Online Coaching opportunity is an understatement. We deliver a service that supports the changes you want to make and also, via analysis and interpretation, utilise our extensive experience to highlight areas that can be improved upon that you may not have even known about. The experience is dynamic in nature and via our relationship, between us, we will outline short and long term goals to help aid behaviour change and form new habits to help you lead a longer, healthier life.

We run multiple programs, from our full performance service that encompasses all of our pillars of performance, to single pillar support which is suitable for those that feel they just need support with one pillar.